Vivo
We collaborated with Vivo on the "Tomorrow's Rockstars" campaign in India, promoting music and Vivo's advanced mobile technology.
Client
Vivo India
Place
India
Category
Mobile
Type of Work
Campaigning
Advertising
We partnered with Vivo for the "Tomorrow's Rockstars" campaign in India, celebrating music's universal appeal and Vivo's hi-fidelity mobile technology. Our strategy spotlighted talented musicians nationwide, elevating select artists and showcasing Vivo phones as tools for discovery.
We created a dynamic website integrating music and mobile innovation, organized around passions like photography and gaming rather than product series.
This approach fostered engagement and boosted sales by 34% during the campaign. It also generated 70,000 video submissions and millions of views and shares, leveraging user-generated content for TV commercials.
The campaign's success extended to sponsoring Indonesia Idol, where Vivo's involvement further solidified its brand presence. This initiative's achievements led to an expansion into China, demonstrating its broad impact and resonance across diverse markets.