Somboon & Partners
We crafted a modern and minimalistic brand identity for Somboon & Partners, featuring symbols like scales of justice, the firm's initials, a building motif, and a shield for protection. This cohesive design, paired with sophisticated typography, creates a distinctive and contemporary brand mark, enhancing their overall visual identity.
Client
Somboon & Partners
Place
Thailand
Category
SE
Type of Work
Research
Branding
Web Design
To convey an air of minimalism and modernity, we employed fine, simple strokes that enhance the symbol's memorability. At the top, we incorporated the scales of justice, a classic emblem of fairness and balance. Flanking the scales, we positioned the initials "Somboon & Partners," reinforcing the firm's identity. Below, we depicted the upper section of a building, symbolizing business, corporations, and large enterprises.
Lastly, we integrated a shield, functioning as a coat of arms, to represent defense and protection. This carefully curated set of symbols, combined with a sophisticated typography, resulted in a distinctive and contemporary brand mark. This unique concept greatly informed the design of the other elements in the presentation, ultimately providing Somboon & Partners with a modern and minimalistic visual identity.