Jeremy
Ellsworth
We aimed to evolve Jeremy Ellsworth's brand by refining its existing logo with dynamic shapes and robust typography. Retaining the black and yellow colors and key elements ensured continuity while emphasizing modernity and innovation in our design choices.
Client
Jeremy Ellsworth
Place
USA
Category
Design
Type of Work
Research
Rebranding
Web Design
In this project, we aimed to encapsulate the concept of brand evolution for Jeremy Ellsworth. The existing logo, featuring the company's initials and a circle, served as the foundational elements for our redesign. Throughout the creative process, we explored shapes inherent in the original symbol, such as diagonal lines and circles, and experimented with various applications to imbue the project with a dynamic and engaging concept. The typography is robust and commanding, and we meticulously balanced contrasting elements and information.
By retaining the black and yellow colors integral to the current identity, along with key characteristics like the initials and circle, we maintained continuity. This approach conveys a sense of brand evolution, seamlessly merging familiarity with innovation. Our design underscores themes of evolution and modernity, emphasizing these aspects through thoughtful and strategic design choices.