The 4 things evolved American consumers expect from their brand’s digital marketing
Hi-Fi Social listening tools won’t tell you this! It’s actually common sense yet so uncommon among advertisers
- Up to date content on website and social media
Give them real-time updates. Do not recycle old news. It may be important to you, but to them it’s not.
- Facebook advertising that is personal
Talk to them, don’t talk at them. Keep the tone personal and warm.
- Good ranking in search results – adds to credibility
Over exposure does not necessarily always helps. But to be visible when customers are genuinely looking to buy the products you are selling, it helps to show up. Context is everything. Invest in SEO.
- Retargeting your visitors
When you retarget your customers, it helps them recall your pitch. Do it wisely. Don’t overdo it.
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