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Category: Electronics

VOB wins BeSmarty account in a multi-agency pitch

VOB wins BeSmarty account in a multi-agency pitch

BeSmarty, the mobile and portable electronics business of Optiemus Infracom has appointed VOB as their creative and digital agency following a multi-agency pitch. Other agencies in the running for the business were O&M, Havas Media, Leo Burnett, Carat & Service Plan. VOB will be the AoR for the business and will handle creative and digital media duties for the brand.