Hi-Fi Social listening tools won’t tell you this! It’s actually common sense yet so uncommon among advertisers Up to date content on website and social media Give them real-time updates. Do not recycle old news. It may be important to you, but to them it’s not. Facebook advertising that is personal Talk to them, don’t talk at them. Keep the tone personal and warm. Good ranking in search results – adds to credibility Over exposure does not necessarily always helps….