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Month: July 2017

The 4 things evolved American consumers expect from their brand’s digital marketing

The 4 things evolved American consumers expect from their brand’s digital marketing

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Hi-Fi Social listening tools won’t tell you this! It’s actually common sense yet so uncommon among advertisers Up to date content on website and social media​ ​Give them real-time updates. Do not recycle old news. It may be important to you, but to them it’s not. Facebook advertising that is personal​ ​Talk to them, don’t talk at them. Keep the tone personal and warm. Good ranking in search results – adds to credibility ​Over exposure does not necessarily always helps….

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VOB wins BeSmarty account in a multi-agency pitch

VOB wins BeSmarty account in a multi-agency pitch

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BeSmarty, the mobile and portable electronics business of Optiemus Infracom has appointed VOB as their creative and digital agency following a multi-agency pitch. Other agencies in the running for the business were O&M, Havas Media, Leo Burnett, Carat & Service Plan. VOB will be the AoR for the business and will handle creative and digital media duties for the brand.

VOB named creative & digital communications partner for Orionsecure’s flagship brand Noiro

VOB named creative & digital communications partner for Orionsecure’s flagship brand Noiro

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Orion Group, a specialist security solutions provider with operations across Europe, Middle East and Africa is expanding it’s service portfolio to include Facility Management & Manpower Training under a new brand, Noiro. We are happy to partner them in reaching the horizons they have set their eyes on.