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| Mohan S. Kathayat |
Director, Design and Innovation
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| Meenakshi Basra |
Director Emiritus, Digital & Research
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| Ajay Girotra |
Advisor
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Voice of Brands. The Origins. The Philosophy.
Quick, what's your IQ?
No, not your intelligence quotient --your imagination quotient.
The trouble is there are set, predictable ways of thinking when an organization faces new challenges. The bigger problem is businesses with a different idea make the pitch for it to their new markets that sounds same like everyone else's.
In other words, businesses continue to think like businesses. Designers continue to think like designers. Voice of Brands is a result of businesses thinking like designers and designers thinking like businesses.
Ours is a complementary role. In some case we lead, in some others we are led. Ours is a profession based on conception: on helping to define an opportunity, then develop a solution that will fulfill it. Subsequently, it also includes the identification and management of the team that will bring it to life, whether it is a product, communication, event or place. Inherently, we like to solve problems. We refuse to yield to those who say it canâ??t be done. We use insights into the probelm to create an impact.
Because in this global, get-real, knowledge economy, the advantage unquestionably goes to those who can out-imagine and out-create their competitors. Because your brand has the right to be seen as a leader rather than a follower. Because you shouldn't have to run out of time for a brand evolution. Because your business should rock when others roll.
We bring Design Thinking to an organizationâ??s work. Through our work in creative brand communication, media activation and innovation.
Our work has found reckoning in case studies of successful companies, award & innovation annals.
Our teams comprise artists, thinkers, entrepreneurs, technocrats and the occasional rebels.
Our clients are spread on five continents and include from start-ups to Fortune 500 companies and everyone in between.
Our philosophy:
We thank our clients for all their ambitions. Our success depends on them. And theirs on us.
Looking to revitalize your brand or create a new one? Let's talk. Great partnerships begin with a conversation. We look forward to starting one with you. It's easy. Call us.
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